Grow Your Audience. Grow Revenue. Make a Kingdom Impact.

 

Christian organizations don't have to choose between growth and mission. When advertising is built on biblical principles, your marketing can do more than generate clicks, leads and sales. It can help you reach more people, create more revenue, and advance the mission God has given your organization.

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The difference is how you advertise.

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Traditional advertising often asks: "What can we say to get someone to respond?" Biblical Advertising™ asks a bigger question:

"How can we communicate in a way that connects with people, serves their needs, and moves them toward meaningful action?"​

 

A Simple Formula for Biblical Advertising™

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Effective Christian advertising begins with four things:

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1. AWARENESS

Get the attention of the right people. People can't engage with your organization if they don't know you exist. Biblical Advertising™ starts by expanding awareness among the audiences your organization is called to serve.

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2. PURPOSE

Give people a reason to care. Your organization exists for a reason. Your advertising should communicate that purpose in a way that connects with something your audience cares about.

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3. MOTIVATION

Give people a reason to respond. People don't take action simply because they have information. They respond when something matters to them. Biblical Advertising™ incorporates five powerful motivations: Hope • Purpose • Identity • Compassion • Belonging

The goal isn't to manipulate people. It's to communicate in a way that recognizes what matters to them and gives them a meaningful reason to take the next step.

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4. ACTION

Make the next step clear. Every effective message should lead somewhere. Learn more. Register. Give. Watch. Visit. Connect. Buy. Participate. A clear Call to Action turns interest into opportunity.

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But the Advertising Doesn't End With the Click.

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This is where many Christian organizations lose opportunities. You spend money getting someone to click your advertisement ... and then send them to a website that doesn't continue the conversation. Biblical Advertising™ creates continuity.

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ADVERTISEMENT

Awareness → Purpose → Motivation → Action

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LANDING PAGE

Purpose → Motivation → Action

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RELATIONSHIP

Engagement → Transformation → Growth

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Your advertisement creates awareness. Your landing page continues the purpose and motivation. Your organization then has an opportunity to build a relationship that can lead to lasting engagement.

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What Can This Do for Your Organization?

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GROW YOUR AUDIENCE

Reach more of the people your organization is called to serve. Build awareness. Create engagement. Move people from simply knowing you exist to becoming actively involved.

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GROW YOUR REVENUE

More of the right people taking the right next steps can create more opportunities for: Sales • Donations • Sponsorships • Registrations • Memberships • Attendance • Fundraising. Revenue isn't the mission. But sustainable revenue can help your organization accomplish its mission.

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MAKE A KINGDOM IMPACT

This is where Biblical Advertising™ is different. Growth isn't the final objective. Transformation is the goal. When more people encounter your organization, engage with your mission and take meaningful next steps, you have more opportunities to influence lives for Christ. Mission doesn't compete with growth. Mission creates growth.

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Advertising That Serves the Mission

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Biblical Advertising™ provides the strategy. AdMessenger™ provides a powerful way to put that strategy into action. AdMessenger allows Christian organizations to deliver targeted advertising messages directly to the audiences they want to reach and connect those messages to a digital experience. Instead of simply asking someone to notice an advertisement, Tap To Experience™ gives them an immediate opportunity to engage with the message and take the next step.

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This creates a connected journey from awareness to action. Your advertising can introduce your organization and communicate its purpose, incorporate one of the Five Pillars of Motivation, and provide a clear Call to Action.

 

When someone responds, AdMessenger can take them directly to the landing page or digital experience that continues that conversation. 

 

The result is more than another advertising impression. It creates an opportunity to turn awareness into engagement, engagement into relationships, and relationships into transformation.

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And because AdMessenger is measurable, you can begin to understand not only how many people saw your message, but what happened after they responded. That gives Christian organizations an opportunity to make better advertising decisions while pursuing what matters most: growing their audience, growing revenue and making a Kingdom impact.

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Let us know if you would like a free AdMessenger demo for your organization?

Click here.

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Growing Attendance Is Only Part of the Opportunity - Turn Attendance Into Revenue

 

Once you build an audience, another question emerges: Are you maximizing its revenue potential? Additional attendance can create advertising and sponsorship opportunities that go far beyond simply  adding another banner!. ACR Strategies can help you examine opportunities involving:

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• Advertising inventory

• Sponsorship packages - based on PURPOSE and MISSION

• New sponsor categories - Faith based advertisers desire your audience!

• Local, regional, and national sales opportunities

• Pricing and packaging

• Audience positioning

• Sales strategy

• New-business development

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The goal is to help you create a compelling answer when a potential advertiser or sponsor asks: "Why should I invest with you?"

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Find New Sponsors

Don't Just Sell Banners. Create Value.

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One of the biggest revenue opportunities may be businesses that aren't currently sponsoring your organization. But acquiring new sponsors requires more than adding another logo to a sponsorship package. Start with the sponsor:

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• Who are they trying to reach?

• What do they want that audience to know?

• What action do they want consumers to take?

• What problem are they trying to solve?

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Then ask: how can our audience help grow their business? That shifts the sales conversation from: Here's what we have to sell," to: "Here's how we may be able to help your business."

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That's a stronger foundation for building long-term sponsorship relationships — the kind that renew year after year instead of expiring at the end of a contract.