Empowering Christian Businesses Through Biblical Marketing

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At ACR Strategies, we believe that the values we live by should influence everything we do—especially in business. As Barna Research recently reported, the influence of Christianity in the United States has been waning, with declining rates of church attendance, belief in God, and Bible reading. This gradual shift is evident in the diminishing role of religion in public life, and as a result, the church no longer holds the same cultural authority it once did.

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This article from Barna stirred something deep within me, prompting me to reflect on how I could contribute to strengthening the influence of Christianity in the marketplace. After much prayer and reflection, I felt called to refocus my efforts on helping Christian businesses implement Biblical Marketing—a unique approach that blends time-tested Biblical principles with modern marketing strategies. Biblical Marketing is about more than just promoting products or services; it's about doing so in a way that reflects integrity, values, and a commitment to glorifying God while meeting real, meaningful needs. [Click here for free resources about Biblical Marketing.]

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With over 35 years of experience in advertising and media sales leadership—having worked with respected companies such as Time Warner, Bright House, WTSP-TV, Nielsen Media Research, and Cox Cable—I am now dedicated to using that knowledge to help Christian organizations succeed. My goal is to support Christian businesses in their growth, not only by helping them reach more customers but also by ensuring their marketing efforts align with the principles of faith and service. [For a deeper look at my background, click here to visit my LinkedIn profile.]

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Through my work with ACR Strategies, I’ve carefully selected the most effective advertising tools to help you connect with your audience. One of the top recommendations is AdMessenger, a mobile advertising service that delivers your message directly to people actively searching for products or services like yours, within a specific geographic radius. With research showing that people check their phones an average of 144 times a day, AdMessenger is one of the most effective ways to capture attention in today’s fast-paced, mobile-driven market. [Click here for more information on AdMessenger.]

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In addition to AdMessenger, I highly recommend utilizing Christian Radio and Christian TV, which continue to thrive and offer incredible opportunities for audience engagement. I also offer freelance marketing and media services, including sales management and strategic consulting, to help you reach your business goals effectively.

 

In addition to the services listed above, Don Koehler is available for short-term consulting projects in the following areas:

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1. Sales Leadership – Guiding organizations to increase revenue by developing effective sales strategies and working directly with sales teams to improve closing ratios.

2. Media Research – Identifying your most valuable target audiences and uncovering actionable insights to better engage them.

3. Broadcast Media Strategy – Designing and executing research-based initiatives to grow television viewership and radio listenership.

4. Digital Strategy – Creating and optimizing digital offerings that drive measurable sales and audience engagement.

 

I’m here to partner with you in advancing your mission, growing your business, and making an impact in the marketplace. Let’s work together to honor God through every aspect of your marketing efforts.

I look forward to helping you grow.