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We all know that a free agent may be the key to winning a championship. A free agent brings skills, talent and experience winning from a different perspective. Sometimes it's a player and other times it's a manager. ACR Strategies is your sports revenue "free agent" that will help you expand your revenue streams. We specialize in TV, Digital, Radio and Linkedin. All our services are customized to fit your unique products and services.


Why we do what we do   


20% of our revenue goes towards increasing church attendance through sports marketing.


Founder Background

The founder of ACR Strategies, Don Koehler, has the unique sports background and experience in research, sales, and new business development that enabled him to develop the "Sweet Spot" strategies designed to expand your revenue stream. His research experience includes Operations Executive for Nielsen Media Research, Research Director for WTSP-CBS and Research Director for the Tampa Bay Interconnect. His sales and new business development experience includes Director of Sales & Strategic Initiatives for Bright House Networks, General Sales Manager for WTTA, National Sales Manager for TBI and Local Sales Manager for Cox Cable and Viamedia. In every position, Don was recognized as an innovative force behind driving sports revenue. He developed and sold TV advertising for all sports including NFL, MLB, NBA, NHL, College Football, Baseball and Basketball, Little Leagues and College World Series, Tennis, NASCAR, PGA, High School Football and more.


In addition, Don has helped nonprofits expand their revenue streams with golf tournaments, fan day events, and innovative sponsorship packages. A recent project enabled a Christian Sports entity to build TV awareness and sponsorship revenue at no cost to the organization.


If you are interested in expanding your revenue streams, I would love to talk with you about how we could work together to accomplish your goals. I can be reached at or  352-363-9682.  



Our Values That You Can Count On


Our values come from our Christian faith. We not only believe but actively base our actions, strategies and relationships on the following set of values:






     Listening to understand

     Respect for all

Don Koehler
Founder & Chief Strategist
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